Door A — Amazon · appeals

The Plan of Action, built right.

Ask any reinstatement firm why DIY appeals fail and they'll give you the honest answer for free: Amazon's reviewers can spot a generic template immediately. They're right. So this page gives you the structure Amazon itself asks for — and the kit gives you the builder that forces your case into it.

The three parts Amazon grades

1. Root cause

Not "we violated the policy" — the specific failure: which listing, which supplier, which process, which date. Reviewers pass appeals whose root cause matches the evidence Amazon already has. A root cause that contradicts their records ends the review.

2. Corrective action

What you already did — past tense, with proof attached: listings removed, inventory pulled, supplier dropped, buyers repaid in full. "We will be more careful" is not a corrective action. A dated document is.

3. Preventive action

The system that makes the failure structurally impossible to repeat: the new sourcing rule, the weekly metric check, the named person who owns it. Specific beats long — three real systems outrank two pages of promises.

Per family, the questions change

A Section 3 appeal is a trust document. An IP appeal is an evidence document (invoices in your name, dated within 180 days, from suppliers who can be verified). A related-account appeal is a proof-of-separation document. A performance appeal is a math document. Writing any of them in another family's shape is the quiet reason good cases fail — the full per-family question sets are the kit's core.

Included in the $59 MoneyFrozen Kit

  • The builder itself: structured questions per violation family that pull your root cause, your dated corrections, and your prevention system out in the right order
  • Two annotated worked examples per major family — one that passed the structure test, one that reads like the templates firms warn about
  • The evidence index format: how to reference attachments so a reviewer finds every proof in under a minute
  • The refusal decoder: what Amazon's standard refusal wordings usually mean about which part fell short
Get the $59 MoneyFrozen Kit

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