Door A — Amazon
The email is three paragraphs of legal fog, your listings are gone, and your balance is frozen behind them. The notice in front of you is one of a small set of types — and each type has its own path. Naming yours correctly is the whole first day.
The most serious marketplace notice. Amazon believes the account broke its seller code of conduct — fake reviews, deception, linked bad accounts, or fraud signals. It is an account-level shutdown, not a listing problem.
The path: Appeal with a full Plan of Action, or — if the appeal is refused — protect the money on the disbursement track.
A brand, or Amazon itself, says your items may be counterfeit or unauthorized. Amazon wants proof the items are genuine: invoices from real suppliers, in your name, dated within the last 180 days.
The path: Evidence appeal: invoices + a Plan of Action that names the sourcing failure.
Amazon believes this account is tied to another account that was shut down. The linked account's problem becomes your problem until the link is disproven or the other account is cleared.
The path: Disprove the link with business documents, or clear the linked account first — appealing the symptom alone rarely works.
Your defect rate, late shipments, or cancellations crossed Amazon's line. This is the most 'fixable' deactivation: metrics, not trust.
The path: Plan of Action with the metric math: what broke, the fix, and the system that keeps it fixed.
Specific listings broke product rules. Often listing-level, but repeated ones escalate to the whole account.
The path: Correct or remove the listings; appeal only the listings you can defend with documents.
Identity/business verification was not satisfied. Money is held until the documents pass — or the account is closed.
The path: Document response, exactly matching the names and addresses on the account. No Plan of Action needed.
The selling decision is settled (or the account is healthy) and the only problem left is the balance. Disbursement is a separate track from reinstatement.
The path: Disbursement track: 60-day disbursement appeal, then the 90-day clock. No Plan of Action required for the money.
| Clock | What it is | Source |
|---|---|---|
| Balance held after deactivation | Generally 90 days from deactivation | Published policy Amazon Funds Disbursement Eligibility Policy (Seller Central help), checked 2026-10-18 |
| Disbursement appeal opens | At 60 days after deactivation — a separate appeal for the money, even if reinstatement was refused | Published policy Amazon Funds Disbursement Eligibility Policy, checked 2026-10-18 |
| FBA inventory instructions | Within 30 days of deactivation, or inventory may be disposed of | Published policy Amazon deactivation notices / Seller Central help, checked 2026-10-18 |
| Invoices Amazon accepts as sourcing proof | Dated within the last 180 days, in the account's name | Published policy Amazon Seller Central appeal guidance, checked 2026-10-18 |
Checked 2026-10-18. Where the source class says "reported," that is the range sellers report in practice — it is not the platform's promise, and your notice controls.
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